Bing and Yahoo have often been overlooked as viable options for a company's search engine marketing efforts. But just because you may not personally use Bing or Yahoo for your individual search needs does not mean your customers don't use these search engines.
Have you ever heard the expression "don't put all your eggs in one basket?" Well, this is an instance where the expression definitely applies.
3 Reasons You Should Start Advertising on Bing & Yahoo
Here are just a few reasons why you should strongly consider adding Bing Ads into your online marketing mix.
1) Less Competition and Lower Average CPCs
While it may be true that fewer people use Bing or Yahoo as their default search engine, it's also true that there are fewer companies advertising on these search engines.
So in terms of sheer volume, you shouldn't expect as much from Bing Ads.
What you should expect however, is that you will likely be getting a lot more bang for your advertising buck, given less competition and generally lower average CPCs.
AdWords is already quite saturated, but Bing Ads is still under-utilized and underrated.
2) More Control Over Ad Targeting at the Campaign and Ad Group Levels
If you run campaigns across different time zones, you can actually set the timezone for each individual campaign instead of being forced to use the same timezone for all campaigns.
This means that your Australian customers will actually see your ads at a time that makes sense for them, as opposed to 2am when they're unlikely searching for your product (unless you're in an industry that operates in the late night hours).
Having the flexibility to set different default time zones for your various international campaigns keeps any an all potential ad scheduling issues out of the way.
3) You Don't Know Until You Try
This last point is not necessarily an argument about why Bing Ads is better than AdWords, but the simple fact remains: if you don't test it, you will never know if it had the potential to increase your conversions and overall return on ad spend.
At the very least, you should give Bing Ads a trial run. After all, you can bid on the exact keywords you are already having success with on AdWords for a nice apples-to-apples comparison.
Ready to get started with Bing Ads? Get your free proposal by clicking the link below:
Stop putting all your eggs in one basket! Contact us today to get started with Bing Ads.